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Actions Actions Actions!

Dear Marketer,

What is a PhotoShop Action?

Actions are, in their most basic form, simply text files. That's it.

Adobe Photoshop allows you to record your designs that you use over and over again.

When you record an Action and save an Action Set, Photoshop takes that text file
(a list of all the commands executed in the action), and gives it a .atn file extension.

Then when an Action Set is loaded and an action from the set played, Photoshop reads the text file and re-applies all the commands in that file or action to create what you recorded.

So why is this so handy?

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